Job Description

Job Description

Product Manager (CJA): Hybrid in Dallas, TX (preferred) OR Los Angeles, CA

Optomi, in partnership with a global leader in digital customer engagement, is seeking a Senior Customer Journey Analytics Strategist to lead the enterprise-wide enablement, integration, and optimization of Adobe Customer Journey Analytics (CJA) .

This is a strategic, high-visibility role supporting a major MarTech modernization initiative and helping an enterprise unlock cross-channel customer insights using Adobe Experience Platform and CJA. This is NOT a hands-on dashboard/reporting role — it is strategy, governance, enablement, and cross-functional leadership.

Responsibilities:

• Serve as the enterprise’s primary authority on Adobe Customer Journey Analytics (CJA) capabilities, roadmap, and best practices.
• Translate marketing, CX, and business objectives into actionable CJA use cases , analytics frameworks, and measurement strategies.
• Partner with data engineering, MarTech, CRM/CDP teams, and external vendors to define data requirements, ingestion workflows, identity strategies, and integrations .
• Enable seamless data flows between AEP, CRM, CDP, analytics platforms, customer service systems, paid media , and API-driven tools.
• Lead cross-functional collaboration with marketing, analytics, engineering, and product teams to align priorities, onboard vendors, and activate capabilities .
• Troubleshoot platform, integration, and configuration issues alongside internal and external stakeholders.
• Train business teams on CJA dashboards, attribution, segmentation, insight development, and best practices .
• Establish governance frameworks, repeatable processes, standards, and documentation for CJA analytics and reporting.
• Support the organization as it transitions from legacy reporting tools to Adobe CJA.
• Provide strategic input on Adobe Experience Cloud capabilities as the organization evaluates platform decisions between Adobe and Salesforce.

Must-Have Qualifications:

• Strong hands-on expertise with Adobe Customer Journey Analytics (CJA) and/or Adobe Experience Platform (AEP).
• Deep understanding of data flows, identity stitching, integrations, APIs, and MarTech ecosystems (technical fluency, no coding required).
• Experience enabling enterprise analytics or customer journey platforms across multiple teams.
• Ability to translate business requirements into technical and data requirements for delivery teams.
• Experience collaborating with marketing, analytics, engineering, data modeling teams, and product owners.
• Strong communication, stakeholder alignment, and cross-functional leadership skills.
• Background in product ownership, analytics strategy, or MarTech platform enablement is highly preferred.

Why This Role Is Exciting:

• Support one of the most high-visibility digital transformation initiatives within a large enterprise!
• Play a key role in enabling both Customer Journey Analytics and Journey Orchestration capabilities!
• Influence the organization’s MarTech roadmap!
• Partner cross-functionally with product managers, data modelers, systems admins, marketing teams, and engineering!
• Help build an enterprise-wide analytics foundation that will shape how the business understands and engages customers!
• Work onsite in a collaborative hybrid model in Dallas or Los Angeles !

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